Freedom appoints Firefly to reposition for growth in TMT market

20 September 2011
by Ana Mangahas

UK-based technology, media and telecommunications solutions provider, Freedom, has appointed Firefly Communications as its agency of record. Firefly will deliver a fully integrated campaign which includes internal communications support, as well as development of the PR strategy, planning and implementation to support Freedom’s growth plans.

Pat Botting, managing director of Freedom, said, “Firefly was selected thanks to its depth of industry experience and the team’s ability to get under the skin of our business. The new communications programme is the perfect opportunity to re-position Freedom as an enterprise technology, media and telecommunication services provider. Exciting times are ahead as we expand the business and explore new horizons with Firefly on board to tell the story.”

Firefly CEO, Claire Walker, added: ‘Freedom is a really well-respected business within the telecommunications and call centre domain. In fact, Freedom’s products and services stretch much further to deliver full technology, media and telecoms solutions to customers. Working together we will grow the profile of the business to match its achievements and reach the recognition Freedom deserves.”