Decades of technology PR experience
Firefly is a pan-European technology PR, social and content marketing agency specialising in B2B and B2C technology. Established in 1988, our mission is to help drive the progress of European technology-focused businesses through public relations, social media, content marketing and broader communications initiatives.
We have worked with technology organisations of all sizes and across all sectors, from pre-funding app startups to huge technology giants including Dell, Oracle and Motorola. Our experience stretches from the launch of a ‘social petwork’ to in-depth reports on the state of the road-rail industry to managing the news feed and reputation of a large cloud / datacentre provider.
Making an Impact
We have provided cross-channel campaigns to these organisations, from go-to-market commercial messaging, paid and organic social media campaigns, analyst relations programmes, content for marketing automation engines, crisis communications training and handling – and of course, traditional media relations.
The Firefly team has built up strong relationships with journalists, bloggers and other influencers over the years by maintaining a focus on understanding what makes a good story, matching what is interesting to the influencers with what is relevant to the brand. We’ve placed stories with business, national, trade, vertical and channel press, and understand how to tailor your news to each outlet.