When it’s cold outside and no amount of Christmas socks, long johns or woolly tights are going to keep the bone-chilling freeze from invading your body like a 1965 Don Siegel horror film, what else is there to do but tuck up at home with the heating on high and a mountain of mince pies [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Cringe TV
As the reporter begins bashing the phone against the tank, you can almost see the outline of the CEO’s fingers and toes…all firmly crossed. Unfortunately for him, that doesn’t do any good as the screen on the “unbreakable” phone, well…erm, breaks! While this clip is certainly an amusing, there is a clear PR lesson to [...]