Why would companies and brands NOT want to engage in online conversations with their customers? Well, to be honest with you, I’m not really sure. I can only really think of three reasons why companies would not want to engage in social media: 1) They have something to hide, or are scared of opening [...]
Subscribe to our newsletter
About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Microblogging platform Twitter gives heads up about Cumbrian killer’s whereabouts
A sign of the times: It is encouraging to see Twitter was used to warn and update Cumbrian residents about the horrific killings and the whereabouts of Bird. It is situations like these where the microblogging service really comes into its own –spreading short, informative messages like wildfire. An article in today’s Telegraph reports on the Police’s use of Twitter [...]