Tag Archives: Twitter

Twitter: Power of the People. Firefly reflects on lessons learnt for public relations people and agencies

By Fiona Hughes | Published: January 27, 2012

This week has seen some big PR campaigns kick off; marking the real start of 2012, in terms of planned PR activity. Perhaps most noticeably, Tropicana’s “Brighter Mornings” campaign, that saw a good tranche of print coverage (plus over 600,000 video views to-date and Twitter and Facebook debate a-plenty). There’s also been evidence of garnering [...]

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The world in a #: the age of nano-public relations

By Ana Mangahas | Published: January 24, 2012

We live in an age of nano-PR, when a mere symbol (#) followed by a few words smashed together (justlikethis) can spell glory or doom for your PR campaign. Here is a recent example of the latter, which was brought to my attention in this post by Gordon Macmillan. In a nutshell, a McDonald’s campaign [...]

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“What should I wear?” Firefly sets trends, as it parties for Give as you Live

By Fiona Hughes | Published: November 21, 2011

Firefly has organised four Christmas events for client, Give as you Live this Christmas. Three are still to come, as this week, we prepare to take over a beautiful room in Liberty department store to educate our print, broadcast and digital press on charitable giving via Give as you Live (if you’re in media and [...]

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Reputation management: RIM should seek PR advice

By Anna Heaton | Published: October 12, 2011

This week hasn’t been great for BlackBerry or RIM’s reputation. With severe blackouts reported worldwide, affecting services such as BlackBerry Messenger and email, extreme inconvenience has hit Blackberry users, especially those who depend on the technology for their business and staff. Millions of BlackBerry users have entered their third day of an internet blackout, with [...]

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Is Social Media Eating PR’s Lunch?

By Ana Mangahas | Published: July 11, 2011

Now before you think, “what a bizarre question,” with regard to this blog post’s title, let’s just stop and reflect on one thing for a moment: Twitter. Nothing about Twitter could have bypassed your notice; and if Time magazine had a “Thing of the Year” issue, the Tweety-bird logo should be firmly plastered on its [...]

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The PR power in Twitter?

By Ana Mangahas | Published: May 11, 2011

A slambook looks innocent enough: a simple notebook with a series of questions (What is your favourite colour? Who is your favourite actor? What is your favourite subject?), passed around by the owner to his/her classmates for them to fill out. Many a rainy lunch hour in my American sixth grade* class was spent poring [...]

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Social media: whose domain is it?

By Ana Mangahas | Published: February 16, 2011

Our digital fingerprints are all over the place and it’s a messy affair. Imagine being Sarah Baskerville. Or the Robin Hood Airport guy. Or Twitter itself, after it was subpoenaed by the US government and ordered to release personal information about users connected to WikiLeaks’ Julian Assange. Wherever you look, social media brands, their legions [...]

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PR and media – great relationships and knowledge is power

By Charlotte Stoel | Published: October 7, 2010

Yesterday I noticed this post by Mark Kobayashi-Hillary, an influential blogger and journalist, discussing the PR industry from a media point of view. In summary, he questions the role of the press release in the age of Twitter. He says that he rarely looks at releases and is more likely to pick up a story [...]

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Survey proves value of Digital PR: Twitter users, the most influential online consumers

By Sophie Goodwin | Published: August 6, 2010

As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while. A new study announced yesterday by ExactTarget highlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to [...]

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    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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