Firefly London has very recently been awarded the Pan-European PR briefs to promote two companies: Leaseweb and Evoswitch. Server hosting company Leaseweb is one of the largest and fastest growing companies in its field in Europe, serving the global market. LeaseWeb handles internet traffic for clients like The Wikimedia Foundation, operators ofWikipedia, Heineken, and Hyves, the largest social media site in [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
At 100, Michelin Guide still leaves PRs’ mouths watering
A new Michelin guidebook for the UK and Ireland comes out this week and with it, much celebration and criticism. Celebration amongst those restaurateurs who will have their very first taste of being ‘Michelin-starred’; and criticism because in some circles, many are asking if the Guides Michelin are still relevant in a Web 2.0 world. [...]