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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Tag Archives: structure of PR plan
Bookmarks from Delicious
- FBI plans social network map alert mash-up application - BBC News
- Rio, Katie and the Twitter Snickers adverts that left Mars feeling bitter - Independent
- Sudden slump in mobile sales hits Ericsson's recovery story - TMCnet
- Downton Abbey sees off Doctor Who at National Television Awards - Guardian
- Apple announces record sales of iPhones and iPads Guardian
How to write a great PR plan!
Inspired by the ‘s**t my Dad says’ twitter feed, I’m motivated to write about the basic principles of great planning. I’ve always had a bee in my bonnet about planning. I’ve jumped up at many a white board and flip chart to create the ‘planning vs. activity’ conundrum for numerous colleagues and clients over the [...]