Tag Archives: Social Media

The power of video content for PR

By Sophie Goodwin | Published: May 13, 2010

Furthering our case for developing client content in video format, we were pleased to see that the number of online videos viewed in the UK has risen by 37% over the last year. The research, undertaken by ComScore, labels YouTube the most popular site for Brits to view videos, with a whopping 2.5bn videos being [...]

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“Hi, how are you? Are you interested in buying my wares?” said Bob, who then turned his back and walked away.

By Sophie Goodwin | Published: May 12, 2010

  Do you ever strike up a conversation and midway through it, walk away?  I bet you don’t in real life, unless you’re a very rude person. Start as you mean to go on, by following it through. Looking at the three points in my previous blog post about ‘resisting conversations’, I still have a few [...]

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“Don’t talk to me! I will not listen,” said Bob, who then sat down and waited for someone to buy his wares.

By Sophie Goodwin | Published: May 11, 2010

  Why would companies and brands NOT want to engage in online conversations with their customers?  Well, to be honest with you, I’m not really sure.   I can only really think of three reasons why companies would not want to engage in social media:  1)      They have something to hide, or are scared of opening [...]

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Why not maximise your online presence?

By Charlotte Stoel | Published: April 28, 2010

Reading NMA’s article on ‘Top brands failing to use social media to fullest potential‘  one key fact caught my eye – only 15% of ‘superbrands’ link their social media activity with their communications strategy by linking back to their main websites. This particularly low figure would suggest that the majority of ‘superbrands’ prefer to separate [...]

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Check-in, Please!

By Philippe Caillet | Published: April 19, 2010

Lately we’ve seen the emergence of a new kind of social media: localisation services such as FourSquare, Gowalla, Plyce or Veniu, as well as mash-ups like TellMeWhere. Most are based on the model whereby people share their locality among their network of friends and possibly include some (hopefully) positive recommendations about the place they’re visiting [...]

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Monitoring solutions – When will it stop?

By Sophie Goodwin | Published: March 23, 2010

Over the last couple of years, I have seen a plethora of bold new social media monitoring solutions promising to cut through the unstructured chaos of online conversations.  Are we ever going to see a consolidation?  Only yesterday I came across a wiki, providing me with a list of 130 solutions, I just wonder how [...]

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Social media, proof of the pudding

By Sophie Goodwin | Published: February 3, 2010

  Proof and measurement of online engagement is critical, especially if we as PRs are to get our clients as enthused in social media activities as we would like. While we must measure engagement, reputation and sentiment, being naturally pre-occupied with outcome-based results businesses also need tangible proof, such as number of downloads, comments, click-throughs, [...]

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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