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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.


Social media sense = like striking gold
While doing my rounds in search of interesting PR content on the web, I ran across this blog entry from a marketing firm based in Reno, Nevada. Reno is known for being a mini-Las Vegas (owing to its numerous casinos) and a history linked to the Nevada gold rush in the 1800s. If you’ll pardon [...]