Tag Archives: Social Media

The world in a #: the age of nano-public relations

By Ana Mangahas | Published: January 24, 2012

We live in an age of nano-PR, when a mere symbol (#) followed by a few words smashed together (justlikethis) can spell glory or doom for your PR campaign. Here is a recent example of the latter, which was brought to my attention in this post by Gordon Macmillan. In a nutshell, a McDonald’s campaign [...]

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Firefly shortlisted for Golden Hedgehog for best social media campaign

By Fiona Hughes | Published: January 11, 2012

We are delighted to start 2012 with the news that Firefly has been shortlisted in the The Golden Hedgehog PR Awards for the work we’ve done for client, Give as you Live. PR agencies like award nominations and wins for the same reasons that many of our clients do.  They offer us (in no particular [...]

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Good PR habits to commit to in 2012

By Emma Brown | Published: January 11, 2012

There’s something satisfyingly symbolic about a new year: a fresh start; a blank page on which to inscribe a long list of self-improving rules and resolutions. Whether giving up chocolate or alcohol, or swapping lie-ins for 6am workouts, it seems no one is free from the ‘new year, new you’ mantra that takes hold each [...]

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“What should I wear?” Firefly sets trends, as it parties for Give as you Live

By Fiona Hughes | Published: November 21, 2011

Firefly has organised four Christmas events for client, Give as you Live this Christmas. Three are still to come, as this week, we prepare to take over a beautiful room in Liberty department store to educate our print, broadcast and digital press on charitable giving via Give as you Live (if you’re in media and [...]

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A celebration, a mourning and a full decade of PR contrasts

By Claire Walker | Published: November 18, 2011

This week, I was fortunate to pick up the PR Personality of the Year accolade at the PRCA Awards. The award was ultimately decided by public vote, following a PRCA shortlist (how I feel for those X-factor and Strictly celebs), so a huge thank you to all those industry colleagues and peers who kindly supported [...]

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PR top tips to reach Screenagers – the hyper-communicative generation

By Fiona Hughes | Published: November 10, 2011

On Thursday 3rd November, we attended a mashup* event about effective public relations with “screenagers”. Screenagers, generation Y, millenials, digital natives…this group of savvy young communicators have been given all sorts of catchy titles. In short, these are the people who know more about social media than media, more about social networking than networking. One [...]

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Google + for brands = new channel for PR consultants to communicate directly

By Sharmee Mavadia | Published: November 8, 2011

Today sees the launch of Google’s long awaited brand pages for Google +. Burberry, Mumsnet and Angry Birds have become the first to launch profiles according to The Daily Telegraph. But for any PR consultant, the question of why Google + as well as Facebook, LinkedIn and Twitter? Firstly to answer that, a public relation [...]

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Reputation management: RIM should seek PR advice

By Anna Heaton | Published: October 12, 2011

This week hasn’t been great for BlackBerry or RIM’s reputation. With severe blackouts reported worldwide, affecting services such as BlackBerry Messenger and email, extreme inconvenience has hit Blackberry users, especially those who depend on the technology for their business and staff. Millions of BlackBerry users have entered their third day of an internet blackout, with [...]

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Firefly Germany Celebrates 10 Years in PR

By Clea Herrmann | Published: October 11, 2011

You might think just a few weeks after 9/11 and in the wake of the dotcom bust was a daunting time to establish an overseas branch of a European PR agency – and it was – but it didn’t stop Firefly. Ten years ago, we scoured many of the 16 states of Germany to find [...]

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The arrival of the social media engine: The next train-wreck or steaming success?

By Caragh McKenna - The Search Agency | Published: August 22, 2011

All of the major search engines are now very much social: Bing is happily in bed with Facebook, while Google, after a lot of flirting with Twitter, is risking leading its own social initiative with Google+. We at The Search Agency know the search engines want to buy into the social space; but where does [...]

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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