Briefs

New Year, new agency? A marketer’s guide to pulling (the standard of) your briefs up

For many brands, the New Year brings new budgets, and with them, new marketing campaigns. If you’re feeling overwhelmed by the idea of planning a new campaign, don’t worry – you’re not alone. The sheer volume of channels and tactics available to every single marketer today is daunting by itself, let alone trying to corral…

Reolink

Reolink chooses Firefly Communications Munich as German PR agency

Chinese security solutions specialist, Reolink, has chosen Firefly’s Munich office to manage its public relations activity in Germany as it increases its focus on expanding in the German market. Reolink, headquartered in Hong Kong, manufactures reliable and high-quality security cameras for business and home users alike. The company firmly believes that safety is one of…

PR tool of the month: Facebook Live Audio saves the radio star

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio. The premise is…