Tag Archives: PR tips

Tip 2: PR Planning: And the objective is?

By Claire Walker | Published: September 23, 2010

I’ve been judging a couple of PR industry awards competitions over the past few weeks. On the whole, the standard was okay and a few entries were truly inspiring. What struck me was the lack of clarity in the PR objectives – all the judges nodded in agreement. In most entries the objectives section was [...]

Also tagged , , , , , |

Ofcom’s media consumption report – knowing and engaging your audience

By Charlotte Stoel | Published: September 1, 2010

OFCOM’s report on media consumption caught my eye for many reasons, in particular the differences in media consumption between older and younger generations. Here are some key stats from the report: Younger generation: - Only 19% of 16-24s communicate via email (in sharp contrast to a survey by Beloit College in the US, which found [...]

Also tagged , , , , , |

Keeping a creative industry– how to generate ideas focused PR

By Sophie Mackenzie | Published: August 20, 2010

The brainstorm is one of the most important elements to a knock out campaign. But how do you get the creative juices flowing? • Audience – always know who they are. My mother used to shout at me for judging people and stereotyping, but now it’s time to embrace it. Picture the audience, I mean [...]

Also tagged , , , |

Tip 1: General tips on completing a PR plan

By Claire Walker | Published: August 2, 2010

I’ve already given a broad structure for a PR plan, and the following is the first of a series of tips about how to write your PR plan. If you are agency-side, as simple as it may sound, your client contact will most likely send the PR plan on to other people in their organisation. [...]

Also tagged , , , , | 1 Comment

How to write a great PR plan!

By Claire Walker | Published: July 14, 2010

Inspired by the  ‘s**t my Dad says’ twitter feed, I’m motivated to write about the basic principles of great planning. I’ve always had a bee in my bonnet about planning. I’ve jumped up at many a white board and flip chart to create the ‘planning vs. activity’ conundrum for numerous colleagues and clients over the [...]

Also tagged , , , , , | 1 Comment

  • Subscribe to our newsletter

  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

Twitter

Bookmarks from Delicious

VIEW ARCHIVE