I’ve already given a broad structure for a PR plan, and the following is the first of a series of tips about how to write your PR plan. If you are agency-side, as simple as it may sound, your client contact will most likely send the PR plan on to other people in their organisation. [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Let Your PR Agency Sweat the Conference Assets
As the song goes, “back to life, back to reality”. August 2011 has been an eventful month and (social upheaval aside) repeated a long-time trend. For those working in PR and communications, August is rarely ever slow; more often than not, in our profession, August is often breathtakingly frantic. This is due to a number [...]