Tag Archives: PR campaign

Firefly shortlisted for Golden Hedgehog for best social media campaign

By Fiona Hughes | Published: January 11, 2012

We are delighted to start 2012 with the news that Firefly has been shortlisted in the The Golden Hedgehog PR Awards for the work we’ve done for client, Give as you Live. PR agencies like award nominations and wins for the same reasons that many of our clients do.  They offer us (in no particular [...]

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“What should I wear?” Firefly sets trends, as it parties for Give as you Live

By Fiona Hughes | Published: November 21, 2011

Firefly has organised four Christmas events for client, Give as you Live this Christmas. Three are still to come, as this week, we prepare to take over a beautiful room in Liberty department store to educate our print, broadcast and digital press on charitable giving via Give as you Live (if you’re in media and [...]

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Will this be the year to weave kindness into your PR campaign?

By Charlotte Stoel | Published: January 21, 2011

Far from a ‘charity begins at home’ attitude that you might expect in hard times, the gloom is bringing out the good in people. Imaginations have certainly been captured in Japan, where a small act of kindness has snowballed into a new craze for giving. The concept – guerrilla kindness – is based around surreptitiously [...]

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QR codes going mainstream and how to integrate with PR campaigns

By Claire Walker | Published: January 20, 2011

Whilst on the tube this week I noticed how The Metro has tentatively embraced QR codes (QR means quick response). These funny little squiggly square boxes are popping up in poster ads, on cartons, cans and bottles, and on business cards – I notice more and more every day. And there is more evidence of [...]

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PR viral video campaign – “Spit happens”

By HannahGendler | Published: July 9, 2010

The Firefly team were positively salivating when given the task of developing a digital PR  campaign for the Anthony Nolan Trust’s  innovative saliva donation process – a simple test which eliminates the need to take blood samples, making testing for a bone marrow match quick, easy and pain free. The creative juices were flowing as [...]

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Premier property campaign for Firefly Scotland

By Firefly news team | Published: June 9, 2010

  Firefly Scotland is working with the Edinburgh Solicitors’ Property Centre (ESPC), the leading name in property marketing in East Central Scotland. The brief is a PR campaign to increase awareness of the fact that solicitor estate agents are the leaders in marketing properties at the premier end of the market. Part of Firefly’s remit [...]

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It’s all “TomTom Work” for Firefly Scotland

By Firefly news team | Published: June 9, 2010

  Firefly Scotland has secured a PR brief from Scottish telematics start-up Vtec Solutions, an award-winning UK reseller of TomTom vehicle tracking systems. TomTom Work combines plug and play fleet management technology with smart navigation and communication tools that provide organisations with the ability to pinpoint their vehicles to as close as three feet away, [...]

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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