There is something unnerving about the ‘lost generation of youth’ headlines this week, and not just because of the bleak picture they paint. By my estimation, this narrative is at least two years old and doesn’t look set on changing. In fact, I remember participating in a stakeholder debate on this precise topic in late [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
PR – is it a woman’s world?
I am delighted but somewhat surprised to be the only woman (out of a shortlist of five) nominated as PRCA PR Personality of Year. According to the UK’s PR Week/PRCA census, the industry is two-thirds female (20,000 women in total work in PR). Over the years it’s always amazed me to see how many men [...]