Tag Archives: PR

Crisis communications: when it isn’t plain sailing, information is vital

By Sharmee Mavadia | Published: January 18, 2012

The capsizing of the cruise ship Costa Concordia on Friday night off the coast of Italy is a human tragedy and a public relations crisis writ large. So far, we have seen the death toll rise to eleven passengers, with many more injured and the threat of an ecological disaster. The reaction by the cruise [...]

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On matters of Wikipedia…can PRs really be Switzerland?

By Ana Mangahas | Published: January 11, 2012

There have been some great posts recently about how to make the Wikipedia and PR “dance” more like a waltz and less like head-banging; Stuart Bruce’s and Phil Gomes’s being two that convey solid arguments in favour of open and responsible Wikipedia editing by PRs and corporate communicators. To rewind: agencies – most notably, Bell [...]

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The PR Output-to-Outcome Ratio: Make it Worthwhile

By Ana Mangahas | Published: January 9, 2012

Over the Christmas break, after filming a rather hilarious “dad dance” sequence on my iPhone, I got to talking with some folks about the glory days of the personal digital assistant (PDA). My “wow, you’re old” moment came when I mentioned the Palm Pilot, which in the late 90s was the show-off executive gadget of [...]

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A celebration, a mourning and a full decade of PR contrasts

By Claire Walker | Published: November 18, 2011

This week, I was fortunate to pick up the PR Personality of the Year accolade at the PRCA Awards. The award was ultimately decided by public vote, following a PRCA shortlist (how I feel for those X-factor and Strictly celebs), so a huge thank you to all those industry colleagues and peers who kindly supported [...]

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Ho, ho, ho! For PR consultants, it’s always an early Christmas

By Claire Walker | Published: November 10, 2011

There may be a recession looming, but according to research commissioned by Give as You Live, more than half (57%) of Brits will be spending a total of £200 on Christmas gifts this year. Eight is the average number of people gift-givers will be buying for, making the average gift value £25. Not bad: this [...]

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How PRs can be savvier about leveraging email marketing

By Richard Wright, Epsilon | Published: November 10, 2011

I recently celebrated the 40th birthday of a friend that shows no sign of slowing down (despite the advancing years) and I probably spend more time with them than my wife. This friend saves a lot of time, but sometimes bombards me with unnecessary information. A friend who I see every day at work and [...]

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PR top tips to reach Screenagers – the hyper-communicative generation

By Fiona Hughes | Published: November 10, 2011

On Thursday 3rd November, we attended a mashup* event about effective public relations with “screenagers”. Screenagers, generation Y, millenials, digital natives…this group of savvy young communicators have been given all sorts of catchy titles. In short, these are the people who know more about social media than media, more about social networking than networking. One [...]

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PR – is it a woman’s world?

By Claire Walker | Published: November 10, 2011

I am delighted but somewhat surprised to be the only woman (out of a shortlist of five) nominated as PRCA PR Personality of Year. According to the UK’s PR Week/PRCA census, the industry is two-thirds female (20,000 women in total work in PR). Over the years it’s always amazed me to see how many men [...]

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Google + for brands = new channel for PR consultants to communicate directly

By Sharmee Mavadia | Published: November 8, 2011

Today sees the launch of Google’s long awaited brand pages for Google +. Burberry, Mumsnet and Angry Birds have become the first to launch profiles according to The Daily Telegraph. But for any PR consultant, the question of why Google + as well as Facebook, LinkedIn and Twitter? Firstly to answer that, a public relation [...]

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How to manage a PR budget cut without bringing your communications effort to its knees

By Mark Mellor | Published: October 18, 2011

If only quantitative easing applied to marketing budgets. How many of us wouldn’t love to inject resources and energy into innovative, new campaigns? Instead, the more likely scenario is one of creative austerity, as PR and marketing departments the world over struggle to do even more with less and less. Having worked in PR for [...]

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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