As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while. A new study announced yesterday by ExactTarget highlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Digital PR tips: Taking the good with the bad
Yesterday, PR Moment and Ogilvy hosted a session on ‘How brands use Facebook’, inviting Age UK and British Gas to talk about their Facebook presence. I went along expecting to hear how great these brands are on Facebook and why it was going so well for them, but that’s not what I got. Rob from [...]