Over the last couple of years, I have seen a plethora of bold new social media monitoring solutions promising to cut through the unstructured chaos of online conversations. Are we ever going to see a consolidation? Only yesterday I came across a wiki, providing me with a list of 130 solutions, I just wonder how [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Survey proves value of Digital PR: Twitter users, the most influential online consumers
As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while. A new study announced yesterday by ExactTarget highlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to [...]