Yesterday I noticed this post by Mark Kobayashi-Hillary, an influential blogger and journalist, discussing the PR industry from a media point of view. In summary, he questions the role of the press release in the age of Twitter. He says that he rarely looks at releases and is more likely to pick up a story [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Communication: Far more than just the right words
I studied French at university and to help me on my way I was armed with my trusty dictionary and the not so trusty Google translate. Today, Google has become a lot more reliable (although not fully). There are many tools available online to help us learn a language – from translations services, to pronunciation [...]