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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Tag Archives: knowing and engaging your audience
Bookmarks from Delicious
- FBI plans social network map alert mash-up application - BBC News
- Rio, Katie and the Twitter Snickers adverts that left Mars feeling bitter - Independent
- Sudden slump in mobile sales hits Ericsson's recovery story - TMCnet
- Downton Abbey sees off Doctor Who at National Television Awards - Guardian
- Apple announces record sales of iPhones and iPads Guardian
Ofcom’s media consumption report – knowing and engaging your audience
OFCOM’s report on media consumption caught my eye for many reasons, in particular the differences in media consumption between older and younger generations. Here are some key stats from the report: Younger generation: - Only 19% of 16-24s communicate via email (in sharp contrast to a survey by Beloit College in the US, which found [...]