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Tag Archives: Facebook

Digital PR tips: Taking the good with the bad

By Charlotte Stoel | Published: January 26, 2012

Yesterday, PR Moment and Ogilvy hosted a session on ‘How brands use Facebook’, inviting Age UK and British Gas to talk about their Facebook presence. I went along expecting to hear how great these brands are on Facebook and why it was going so well for them, but that’s not what I got. Rob from [...]

Also tagged Age UK, British Gas, digital PR, Ogilvy, online PR, PR Moment, PRs using Facebook, reputation management, social media strategy |

Is Facebook heading for saturation point? Should this affect PR campaigns?

By Claire Walker | Published: June 14, 2011

The unthinkable happens. Brands arrive and rise at a breathtaking pace. Brands disappear alarmingly quickly, as well. Who remembers Netscape and Alta Vista, to name just two? Today I read on the Inside Facebook blog that Facebook growth in North America has slowed for the second month in a row, although overall, Facebook is expanding [...]

Also tagged brands, PR, pr campaigns | 1 Comment

BM caught in the middle of Facebook and Google spat

By Claire Walker | Published: May 13, 2011

The Two—Facebook.com headline in The Metro is delectable. The people laughing about today’s front pages are probably Microsoft, Google and a few other big global PR agencies….perhaps also thinking, “There but for the grace of God go I”. Congratulations to the agencies (not mentioned) who declined the brief on the grounds it was a bit [...]

Also tagged Competitive depositioning, Google | 2 Comments

The PR power in Twitter?

By Ana Mangahas | Published: May 11, 2011

A slambook looks innocent enough: a simple notebook with a series of questions (What is your favourite colour? Who is your favourite actor? What is your favourite subject?), passed around by the owner to his/her classmates for them to fill out. Many a rainy lunch hour in my American sixth grade* class was spent poring [...]

Also tagged PR, Social Media, Twitter |

Social media: high- or low-maintenance?

By Ana Mangahas | Published: November 24, 2010

In the ‘demanding’ social network stakes, is Facebook to Twitter what J-Lo is to Jennifer Garner? Are some social media sites just higher-maintenance than others, requiring more love, care and attention, lest they start misbehaving or taking liberties? Facebook was on my naughty list for a week because it wasn’t working correctly on the iPhone, [...]

Also tagged iPhone software, LinkedIn group, public relations, social media sites, social networking |

Protect your personal PR: start by erasing those embarrassing pictures from Facebook

By Claire Walker | Published: November 9, 2010

With teenage children in mind, I wrote a blog piece recently about embarrassing pictures on Facebook and questioned whether this affects your personal PR, reputation and even job prospects. Thankfully, on this subject at least, the European Commission is seeing sense by suggesting that internet users have the right to delete embarrassing content from social [...]

Also tagged European Commission, personal PR, reputation, social networking |

Will a haunting teenage past recorded on social media damage your personal PR?

By Claire Walker | Published: September 29, 2010

I went to an old school reunion last week. We were regaling the mischief we got up to and one of my friends admitted (30 years after the event) that at a particular house party, his father got the kegs muddled and instead of letting us kids drink the watered down mead, we got stuck [...]

Also tagged digital communications, managing your online presence, personal PR, personal reputation, PR, Social Media | 2 Comments

Survey proves value of Digital PR: Twitter users, the most influential online consumers

By Sophie Goodwin | Published: August 6, 2010

As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while. A new study announced yesterday by ExactTarget highlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to [...]

Also tagged blog, community building, content creation, digital PR, ExactTarget, influencer mapping, influencer research, online engagement, online PR, PR, Social Media, Twitter |

“Don’t talk to me! I will not listen,” said Bob, who then sat down and waited for someone to buy his wares.

By Sophie Goodwin | Published: May 11, 2010

Why would companies and brands NOT want to engage in online conversations with their customers? Well, to be honest with you, I’m not really sure. I can only really think of three reasons why companies would not want to engage in social media: 1) They have something to hide, or are scared of opening [...]

Also tagged crisis communications, digital immigrants, digital natives, Facebook generation, listening to conversations, online conversations, Social Media, starting conversations, Twitter, why would companies not want to engage in social media, word of mouth, YouTube | 1 Comment

Election online buzz battle

By Caroline Higgins | Published: May 6, 2010

“The political parties battling it out on the eve of the general election have missed an opportunity to woo voters through social media” begins an interesting article that caught my eye today. Working with i-level, the real-time digital communications agency, we’ve been monitoring all the Buzz and Tweets from each of the main political [...]

Also tagged blogs, digital communications industry, forums, general election 2010, general elections communications, i-level, key election issues, online enegagement, political online presence, social media landscape, social media measurement, Twitter |

Tag Archives: Facebook

BM caught in the middle of Facebook and Google spat

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