Tag Archives: digital PR

Twitter: Power of the People. Firefly reflects on lessons learnt for public relations people and agencies

By Fiona Hughes | Published: January 27, 2012

This week has seen some big PR campaigns kick off; marking the real start of 2012, in terms of planned PR activity. Perhaps most noticeably, Tropicana’s “Brighter Mornings” campaign, that saw a good tranche of print coverage (plus over 600,000 video views to-date and Twitter and Facebook debate a-plenty). There’s also been evidence of garnering [...]

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Digital PR tips: Taking the good with the bad

By Charlotte Stoel | Published: January 26, 2012

Yesterday, PR Moment and Ogilvy hosted a session on ‘How brands use Facebook’, inviting Age UK and British Gas to talk about their Facebook presence. I went along expecting to hear how great these brands are on Facebook and why it was going so well for them, but that’s not what I got. Rob from [...]

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Social media measurement: Is Hootsuite jumping into a black hole?

By Charlotte Stoel | Published: March 21, 2011

In any PR activity we need to measure results, and this raised new challenges when social media came on the scene.  Many measurement and analytics experts jumped on the bandwagon to offer tools that help brands ‘measure online influence’ via these social media platforms.  Last week Hootsuite announced its new analytics solution which moves away [...]

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Appetite for tablets means PR must adapt

By Charlotte Stoel | Published: November 19, 2010

When my colleague Sophie shouted out over The Times that the sales of tablet computers will more than double next year – I thought, “now that’s interesting”. Personally, with a phone and laptop, I don’t feel the need to buy another device for me to carry around and sync up to everything else. Either way, [...]

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Social media sense = like striking gold

By Ana Mangahas | Published: August 18, 2010

While doing my rounds in search of interesting PR content on the web, I ran across this blog entry from a marketing firm based in Reno, Nevada. Reno is known for being a mini-Las Vegas (owing to its numerous casinos) and a history linked to the Nevada gold rush in the 1800s. If you’ll pardon [...]

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Survey proves value of Digital PR: Twitter users, the most influential online consumers

By Sophie Goodwin | Published: August 6, 2010

As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while. A new study announced yesterday by ExactTarget highlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to [...]

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PR agency laments the death of the headline

By Charlotte Stoel | Published: July 26, 2010

Spotted via Twitter, I found this article in the Washington Post particularly interesting. It discusses the evolving newsroom in the US which also brings challenges that resonate on this side of the pond. He makes two very good points: Point 1 – Back in the day, a traditional newsroom had three types of jobs: reporter, [...]

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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