Spotted via Twitter, I found this article in the Washington Post particularly interesting. It discusses the evolving newsroom in the US which also brings challenges that resonate on this side of the pond. He makes two very good points: Point 1 – Back in the day, a traditional newsroom had three types of jobs: reporter, [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
The digital effect on our nationals
Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in [...]