Following a competitive, four-way pitch, Firefly Communications has secured a strategic brief to strengthen CEDR’s reputation by raising awareness for the expanse of the its services and capabilities. These include expert mediation in personal and commercial disputes; conflict management in the workplace; advanced negotiation skills; and how to use structured dialogue in a variety of [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
In the wake of a PR crisis, time to reflect
I really enjoyed listening to this Guardian podcast on ‘reasons to be cheerful’ despite the glum economic environment. A key topic was Tony Hayward’s departure from BP, and with it, the end of some truly lamentable public statements. Unless you’ve been hiding under a rock, you’ll know that Mr. Hayward plus the word ‘gaffe’ have [...]