Yesterday evening at approximately 7.30pm, Firefly joined 5,000 women to take part in Cancer Research’s Race for Life in Battersea Park in support of a great cause. I’m happy to report that we all managed to reach the finish line: as an average, we did 5K in 41 minutes, with the top runner clocking in at [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.


Firefly fundraises for Cancer Research UK
After our successful fundraising last year, the Firefly team are again doing our bit for charity and are joining thousands of women across the UK in Race for Life. Similar to last year, we have entered the Battersea Park event on the 18th May and hope to raise vital funds for Cancer Research UK and [...]