Case Studies.
Every client has a tailored strategy appropriate to its objectives.
Virgin Health Bank
Office: London
Firefly worked with Sir Richard Branson during the launch of Virgin Health Bank, the world’s first public-and-private umbilical cord stem cell banking service. The communications brief was complex: success would mean buy-in from numerous stakeholders, including healthcare professionals, parents, policy-makers, as well as the public-at-large. Our efforts resulted in coverage of a truly global scale – covering a blend of broadcast, print and online with ROI performance of 720:1, OTS of 155 million and a PR value of £36 million.
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