Firefly PR Corporate Case Study Business Services - NHS

NHS

Firefly serves as lead PR counsel for NHS Shared Business Services (SBS), a joint venture between the Department of Health and IT services leader, Steria. Firefly was also the communications engine that enabled proactively-driven NHS SBS coverage in publications like The Times, Daily Mail, Independent and SkyNews.com; as well as relevant comments in wider stories about NHS transformation.

Through education, news generation and proactive briefings, we were able to engage with media who sought credible points of view about shared services as a driver of cost efficiencies and increased productivity – in public sector healthcare and other industries.