Firefly B2B Public Relations Case Study - Masternaut

Masternaut

Firefly was tasked with coordinating the announcement of Cybit having joined forces with Masternaut – both leading telematics software providers – across four markets in Europe. The timelines were very tight: within a few weeks, Firefly had to deliver an integrated communications plan, a complete bill of PR materials, and coverage-generating interviews in the UK, France, Germany and the Nordics. The project involved Firefly London serving as the “hub” and central point of contact for Cybit and Masternaut senior executives, marcomms, local PR teams, investors and European media. The effort generated 125 pieces of coverage in the leading fleet, logistics and transport titles, as well as over 15,600 views of the ‘new Masternaut’ news internationally.