Case Studies.
Every client has a tailored strategy appropriate to its objectives.
LG
Office: London
We helped elevate brand perception of consumer electronics giant LG Electronics amongst British consumers through creative online and offline campaigns that creatively and cleverly attached meaning to the company’s ‘Life’s Good’ strapline.
We’ve driven sponsorship activation campaigns around mainstream, popular sports and music events, encouraged chatter amongst consumers around topics that matter to them and successfully launched some of the most exciting consumer technology products to the UK marketplace – stepping up LG’s dialogue with its audiences with an insightful approach that deeply resonates.
The top video is LG hosting a media track day at Silverstone, organised by Firefly.
The lower video is the media launch of the LG BL40 mobile phone at the Design Museum, organised by Firefly.
Click here to enter the Firefly house for more information about Firefly’s comms strategy for LG and the overall impact that this had on the brand.