Case Studies.
Every client has a tailored strategy appropriate to its objectives.
Imaginarium
Office: Paris
Toys are far from child’s play, when you consider they represent a multi-billion dollar industry. And Firefly France worked with one of the most original toy retailers – Imaginarium – known for their innovative and engaging range of toys. Firefly was tasked with building brand visibility to drive footfall in Imaginarium stores. The team enjoyed huge success in promoting Imaginarium’s range of environmentally-friendly toys, including a hydrogen cell-powered toy car. Our work expanded Imaginarium’s profile in key parenting, national and lifestyle media.
