Firefly helps increase sales through targeted product placement and reviews
simplehuman was unknown in France and needed to establish itself in a crowded market.
As a kitchen accessory retailer, some of the biggest selling products are bins and draining boards – not so sexy!
Firefly looked to draw out the excitement of the products to create media interest. By putting together a calendar of proactive activity (features, reviews, events and press announcements), Firefly was able to maximise PR pick-up and increase demand in the products.
In the planning process, Firefly reviewed the website with a fine tooth comb to ensure the French language used had the desired impact – to drive desirability of the simplehuman products.
For major French trade show Maison et Objet Firefly scheduled a day of journalist meetings in Paris. Firefly also used the launch of the French version of simplehuman’s ecommerce website, as a hook to increase reviews of products.
Firefly was quick to spot emerging talent on YouTube and targeted Vloggers and channels relevant to simplehuman in order to create higher traffic volumes to the site.
Firefly’s PR campaign resulted in an increase in French orders.
Firefly secured coverage in Cuisines & Bains, L’Officiel de la Maison, Eccelso, Hello Coton…to name a few. The Sensor mirror was featured in Tier 1 titles such as Biba.