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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
The top Christmas presents for PR consultants
It’s getting so close to Christmas that here at Firefly, we’re straining our ears for Santa and in true, highly- organised fashion, we’ve made a list of the top 12 gifts that should be on every well-behaved PR boy and PR girl’s list this year.
1. Emergency Phone Charger: you’re at a conference and pick up your phone, only to realise that you forgot to charge it. Panic hits, the sweats start. “What if (insert name of your most elusive, top tier journo here) is finally returning my call??” Never fear: this little helper means you’re just a fully-charged battery away from total PR world domination.
2. The iPad: multi-tasking is the ultimate PR skill, enabling you to email a colleague, phone your client, finish a press release, or Tweet (work-related, of course), whilst drinking your body weight in caffeine. The iPad helps you do nearly all this, from one device; and they’re probably working on a coffee barista app, already.
3. Lie Detector Kit: to be used on clients to make sure they will stick to deadlines, or on journos to ensure the (good) story will run when they say it will. Also handy for cheating partners.
4. Cross Townsend Rollerball Pen: iPads are all very well, but you can’t use them to deface your client’s no. 1 competitor’s glowing coverage in the Metro on your commute to work.
5 The iPhone 4S: because it’s top of the range, darling.
6. An iPhone Cover: would you turn up naked to a client meeting? Didn’t think so. Hence, imbue your iPhone with modesty via a classy cover-up. It also comes with a handy notepad for those brilliant ideas you’re constantly coming up with.
7. Vivienne Westwood Derby Laptop Holder: you’ve covered your iPhone, so why should your laptop not be draped in luxury, too?
8. USB Computer Laptop Vacuum Keyboard Cleaner: for hoovering up crumbs from all those Tesco sandwiches you inevitably end up eating whilst sat in front of your computer for lunch…and dinner…and breakfast.
9. Oxygen Instant Energizing Eye Mask: working all day and partying all night really do take their toll. On your face. Pop a couple of these on and no one will ever know you slept under your desk all week.
10. An iTunes Gift Card: ever wanted a motivational coach right in your pocket? (Not literally, of course.) Rehearsal 2, the iPad or iPhone application, will make sure you are pitch-perfect for that new biz presentation.
11. Massage Chair: dreading that conference call? Recline on this and provide counsel in pure pleasure…just make sure you’re on mute if using one of the noisier settings.
12. Hangover Kit: team drinks, client drinks, Christmas parties, networking dos: life’s hard for a PR pro. But this kit will erase the tell-tale signs of too many nights propping up the bar. But then again, how would you know?