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Firefly public relations blog –
opinions on PR online.

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The power of video content for PR

Furthering our case for developing client content in video format, we were pleased to see that the number of online videos viewed in the UK has risen by 37% over the last year.

The research, undertaken by ComScore, labels YouTube the most popular site for Brits to view videos, with a whopping 2.5bn videos being viewed in February alone! Interestingly the BBC was the second most popular video destination reaping in 140m views.

Our video of Phoenix Trading’s founder discussing the benefits of direct selling for mums made it onto The Independent’s website as ‘the editor’s choice’.  We’re also filming PR video content involving Xerox tomorrow so watch this space…

Written by Sophie Goodwin

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  • About this blog

    The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

    Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.

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