The Centre for Effective Dispute Resolution (CEDR) has re-enlisted Firefly’s issues-based PR services following successful project collaboration in 2010.
Originally tasked with raising mainstream awareness of alternative dispute resolution (ADR) and establishing CEDR as a leading voice in the industry, the latest brief will see Firefly focus on the organisation’s not-for-profit work via the CEDR Foundation. This will include support for some of CEDR’s most ambitious undertakings to date, including UK Public Inquiry reform and corporate governance dispute resolution.
The campaign will encompass two core projects, the first being CEDR’s ‘Inquiry into Public Inquiries’, being undertaken in partnership with former Chief Justice of England and Wales, Lord Woolf of Barnes. The project will assess the role ADR can play in improving the Public Inquiries process. The second project involves CEDR’s partnership with the International Finance Corporation (IFC), forged to equip emerging market businesses with the right tools to handle board-level disputes. In both cases, Firefly is providing PR counsel and awareness-raising via top-tier media relations.
Andy Rogers, associate director at CEDR said, “From a PR perspective, our campaign focus is on topics – including board conflict and Public Inquiries – that have significant media currency. In choosing Firefly, we are re-engaging with an effective PR partner who can create the right environment to discuss CEDR’s evolution, including our pro-bono work.”