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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Is Facebook heading for saturation point? Should this affect PR campaigns?
The unthinkable happens. Brands arrive and rise at a breathtaking pace. Brands disappear alarmingly quickly, as well. Who remembers Netscape and Alta Vista, to name just two?
Today I read on the Inside Facebook blog that Facebook growth in North America has slowed for the second month in a row, although overall, Facebook is expanding (especially in Brazil, India and Mexico). Is this the beginning of the end?
Still strewn across my desk is “The F-Factor”, a great report by trendwatching.com on friends, fans and followers and why the Facebook phenomenon is important to consumers, influencing their purchasing decisions in ever-more sophisticated ways.
Should PRs panic? Well, with 700 million Facebook users worldwide, losing a few million users in North America won’t make a dent. A 45% site expansion over the last year is amazing but is Facebook heading for saturation?
Facebook is still an unstoppable beast and any company needs to consider Facebook and social media generally, as a part of its communications strategy. In terms of proliferation, ease and entertainment, nothing else comes close to Facebook…yet. But I do think people will get bored and look for something new, and there will be a contender to Facebook, as indeed Facebook has become the contender for Google, which seemed unthinkable in 2005.