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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Fovea’s Pete Corbin discusses ‘beyond viral’, digital PR and video content
In the first of a three-part blog series, Fovea’s Pete Corbin shares his views on video and PR. This first instalment, in the clip below, covers the advantages of using video content in public relations. In subsequent blogs, Pete will cover:
Blog #2: video’s rise in popularity, the most common misconceptions about video, and big PR no-no’s.
Blog #3: Pete’s top three tips for those wishing to push their digital PR outreach.
Technology plays a hugely important role in the development of PR. As different media become more accessible and the public relations industry continues to push the boundaries of tradition, PR consultants and tech PR professionals, especially, have firmly realised the benefits of video and the advantages it has over current methods of media outreach and corporate communications.