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The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Firefly gets started on big data PR programme for Acunu
Firefly is excited to announce that it has begun work with UK-based data storage and analytics start-up, Acunu.
It has been suggested that 90% of the world’s data has been created in the last two years alone. While the concept of monetising data existed when only 10% of the world’s information did, data-driven companies are now looking for solutions to manage much greater volumes, variety and velocities of data than ever before.
Acunu solves the problem of computing rich, low-latency analytics over large datasets incrementally, producing dynamic results in real-time. This allows Acunu customers to power applications, live dashboards, etc. triggered by events in real-time.
What’s more, Acunu is an example of British technological innovation within an emerging global industry. Founded in 2009 at Cambridge Technology Computer Lab, Tim Moreton and Tom Wilkie have successfully attracted European funding.
Acunu has a growing list of customers from start-up companies to global technology super-powers, all of whom are working with Acunu because it means that they have the ability to manage data through a scalable and cost-effective solution.
Over the coming months, the team here at Firefly is looking forward to telling this fascinating business profile story, with compelling case studies of how big data is being turned into huge commercial opportunities.