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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Firefly Scotland is celebrating a great start to 2010 with two PR account wins in the technology and education sectors.
The agency will advise SynGro, a leading provider of customer feedback management solutions and Adam Smith College in Fife.
Livingston-based SynGro, has appointed Firefly to grow its media presence across the UK. The campaign will target traditional national and trade media as well as online audiences and will develop digital content for SynGro’s website.
Adam Smith College has appointed Firefly to set-up and run a digital PR campaign and as well as supporting the marketing team on local and national media relations to promote the college’s courses and events.
Martin Cryans, Director of Firefly Scotland, commented: “We are delighted to be working with two fantastic Scottish organisations. SynGro is making a name in an emerging global market and we are looking forward to helping it grow. As the fifth largest college in Scotland, Adam Smith is more than ready to engage with the online community and we hope we can help it attract new students and engage with existing students and stakeholders.”
Independent greeting card publishing house, Phoenix Trading, has appointed Firefly’s consumer media and social media teams on a PR brief to build the profile of the fast-growing, award-winning business and recruit more Traders to further growth. The campaign starts by promoting the success story of female founder Robin Bradley, and is supported by a Twitter initiative to encourage dialogue with and between the 9,000 geographically dispersed Traders in the network.
Commenting on the new partnership Robin Bradley said, “This is the first time we have called on PR for the business within the UK. We are excited to be working with Firefly and are confident they will succeed in achieving our goal of recruiting more Traders.”
Phoenix Trading, a top ten greeting card publisher in the UK, has an exclusive range of 797 greetings cards, 78 talented artists and network of over 9,000 independent Traders across the nation. With over 100 million cards sold and after ten straight years of blistering growth, Phoenix Trading is firmly positioned as one of the fastest growing and most successful greeting card publishers in the UK.
Impressed by its ability to engage with both the social online and traditional print media, Firefly has been appointed by i-level Group, the award-winning communications agency, to handle its PR needs as it enters into its exciting 10th year of operations.
Drawing on its experience of providing successful PR campaigns, Firefly will help position i-level as an industry thought leader, renowned for its innovative and market leading strategies.
Incorporating news generation, issues hijacking and feature tracking, Firefly will build the group’s profile within the media and ensure it is the communications partner of choice amongst potential clients.
i-level is the UK’s leading independent digital communications agency, employing 140 people and generates a total turnover of £100m. Including the COI (The Central Office of Information), i-level works with some of the world’s leading brands, such as Experian, Laterooms, LoveFilm, News Group, Next, Orange, Proctor and Gamble, Specsavers and WWF.
Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand.
Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well as building awareness on environmental ethos of the company. In the longer term, Firefly France will also handle below the line marketing activities.
Not just one, but two of Firefly’s campaigns made it through to the final PRCA 2009 Awards shortlist for our work for bebo and Steria.
Steria, an international, IT-enabled services company and Firefly were tasked with positioning the company as ‘one Steria’, creating sustained interest whilst delivering feature coverage in UK national media. The campaign was a success and achieved fantastic results. In the Q2’09 Apollo Research report for share of media voice, Steria leapt to No.2 position (previously No.8), beating other large competitors. As a result this campaign was shortlisted for the PRCA Technology award.
The Crisis Management category saw recognition for Firefly and bebo’s work to maintain “social networking innovation whilst preserving reputation”. Firefly’s objective was to uphold bebo’s reputation as a fun, safe and responsible social networking destination, in the midst of growing concern about child online safety. Firefly successfully managed numerous media inquiries, which erupted in close proximity to the Safer Internet Day activities. The momentum from Safer Internet Day 2009 helped extend bebo’s profile as one of the more progressive social networking sites, owing to its high level of involvement with policy makers and support groups at both a UK and European level.