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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Archives by Post
- New location, new offices, new faces… | 25 April 2013
- Getting the best results out of your PR agency over the long term | 25 April 2013
- Is a PR agency’s location important? | 25 April 2013
- Modern PR event support: A PR’s diary | 25 April 2013
- The value of Vine for communications professionals: how to decide if it’s right for your brand | 20 March 2013
- Media Relations: How times have changed | 20 March 2013
- Five top tips for conference event success | 20 March 2013
- Firefly expands its team, following new client wins | 20 March 2013
- How better public relations can help to entice more women in to technology | 19 February 2013
- Podcasting: why it should be the PR consultant’s best friend | 19 February 2013
- Firefly’s John Craske interviews Chloe Daniel, Co-Founder of Job Bounties, about her PR experience so far | 19 February 2013
- Firefly Paris turns 13 | 13 February 2013
- Social media opportunism: how Oreo shone at the Super Bowl | 4 February 2013
- Firefly shortlisted for Golden Hedgehog Award for ‘Low Budget Campaign of the Year’ | 1 February 2013
- Reputation Management in the Twitter age | 1 February 2013
- Give as you Live beats off stiff competition to win Best Giving Platform at the Institute of Fundraising awards | 31 January 2013
- Reaction: “A good PR has to be a bit of an outsider” | 23 January 2013
- Firefly helps Job Bounties to shake up the UK recruitment industry | 18 January 2013
- Research reveals 85% of PR campaigns include data | 18 January 2013
- What does Facebook’s Graph Search mean for brands? Insights from Ben Gibson at The Search Agency | 18 January 2013
- Mr Selfridge: how the recently celebrated entrepreneur of the early twentieth century is still influencing commerce, PR and marketing today | 18 January 2013
- Firefly rounds up 2012 with three promotions | 17 January 2013
- Eat, drink – but make a call on getting merry – this Christmas | 13 December 2012
- The ultimate journalist Christmas gift guide | 13 December 2012
- “Networking” tips for Christmas parties | 13 December 2012
- The art of surveying: what works (and what doesn’t) | 26 November 2012
- A bit of Friday PR Fun – #PippaPRTips | 23 November 2012
- Digital PR – Watch what you tweet | 22 November 2012
- Five things Bill Clinton can teach us about smart business practice | 21 November 2012
- Why is London the centre of the PR universe? | 19 November 2012
- Social media and the US Presidential Election: could social sentiment analysis have predicted the result? And what does this mean for PR? | 19 November 2012
- The tech media landscape is evolving: is your measurement keeping up? | 19 November 2012
- It’s not what you do; it’s the way that you do it | 5 November 2012
- PR isn’t “brand journalism” – besides, the term is an oxymoron | 31 October 2012
- Public relations today: same old, same old… | 26 October 2012
- Why Likeability matters for brands | 16 October 2012
- What PRs need to know about how Mummy bloggers work with brands | 16 October 2012
- PRs – be aware of gender inequality in UK media | 16 October 2012
- Juice Jitters trend boosts the need for memorable online PR | 11 October 2012
- Precise Exchange event: “Coping With Social Media Crises” | 10 October 2012
- Good digital PR is essential, as online and offline merge | 1 October 2012
- Praise for M&S’s PR – and why brand likeability matters | 26 September 2012
- How can PR benefit from the growing ‘One Touch Wonder’ trend? | 25 September 2012
- How to write without waffle | 20 September 2012
- How good networking can benefit your PR programme | 20 September 2012
- How to write good PR objectives | 20 September 2012
- Firefly gets started on big data PR programme for Acunu | 19 September 2012
- Firefly appoints Phil Szomszor as Head of Business and Digital to fuel further growth | 13 September 2012
- Reasons to be positive about public relations | 10 September 2012
- Tips for getting execs ready for a PR video interview | 4 September 2012
- How to bake the perfect PR event Observations from a PR Intern | 31 August 2012
- Does the PR industry have bad PR? If it does, isn’t that a little bit ironic? | 28 August 2012
- Capitalising on the success of the Olympics for UK plc | 23 August 2012
- Vloggers – the new stars of the social media space | 23 August 2012
- It’s time to take more interest in Pinterest | 23 August 2012
- Savvis Selects Firefly for EMEA PR Brief | 3 August 2012
- Pitching to media via LinkedIn ads: the way forward for PRs? | 3 August 2012
- New Olympic sport for Digital PR – we introduce to you: LOCOG Dodgeball | 27 July 2012
- Standing out in the business press | 25 July 2012
- Catching the eye of the consumer press | 25 July 2012
- Making your campaign famous | 25 July 2012
- A Firefly Minute | 13 July 2012
- Dr. John Watson, the original PR professional? | 27 June 2012
- Gorkana’s “Behind the Headlines” features Firefly Head of Consumer, Fiona Hughes | 19 June 2012
- Polly Gowers, CEO and Founder of Everyclick, awarded OBE | 19 June 2012
- Arrival of the cookie monster? The changing value of PR content | 14 June 2012
- Effective public relations for sales generation: don’t lose sight of the brand | 14 June 2012
- The battle for digital PR: Google+ VS Facebook | 14 June 2012
- ExactTarget selects Firefly as UK public relations agency of record | 12 June 2012
- Fiona Hughes, Head of Consumer interviews Sasha Slater, Editor of aMuse Magazine, Pomp Magazine and Consultant for The Times Magazine | 18 May 2012
- Poacher turned gamekeeper: when you have experienced both tribes, who is the jungle VIP? | 18 May 2012
- Best of British? The opportunities that the Jubilee offers to brands and PR consultants | 18 May 2012
- The Centre for Effective Dispute Resolution (CEDR) brings in Firefly for campaign support | 14 May 2012
- Firefly Communications nominated for a Holmes Group EMEA SABRE Award | 30 April 2012
- Communicating a merger or acquisition: often, it’s a question of culture | 17 April 2012
- Is 2012 the summer of red tape for online PR? | 17 April 2012
- How social media affects the adoption of new technologies | 17 April 2012
- Is Klout just a bunch of twitter? | 30 March 2012
- Vimeo brings in Firefly to handle its European PR | 22 March 2012
- What PR consultants need to know about ScreenAgers, brand trust and reputation management | 22 March 2012
- The Budget 2012: Don’t be intimidated PRs! | 15 March 2012
- Sacha Baron Cohen’s Oscars PR stunt | 8 March 2012
- Lead from the middle or shine at the fringes? Public relations and the nuances of international PR coordination | 22 February 2012
- London 2012: sensationalism is part and parcel of journalism; public relations must be equally as bold | 22 February 2012
- Self-disclosure on social media: what happened when Firefly turned matchmaker and what does it mean for your brand? | 22 February 2012
- Clea Herrmann, Firefly Germany Country Manager, dies aged 43 | 16 February 2012
- Love match or love miss? Find your PR soulmate this Valentine’s! | 10 February 2012
- A day in the PR life: Ben Carey-Evans, Firefly Communications intern | 9 February 2012
- Mark Mellor, Firefly managing director, dies aged 49 | 30 January 2012
- Twitter: Power of the People. Firefly reflects on lessons learnt for public relations people and agencies | 27 January 2012
- Digital PR tips: Taking the good with the bad | 26 January 2012
- The world in a #: the age of nano-public relations | 24 January 2012
- Crisis communications: when it isn’t plain sailing, information is vital | 18 January 2012
- On matters of Wikipedia…can PRs really be Switzerland? | 11 January 2012
- Firefly shortlisted for Golden Hedgehog for best social media campaign | 11 January 2012
- Good PR habits to commit to in 2012 | 11 January 2012
- The PR Output-to-Outcome Ratio: Make it Worthwhile | 9 January 2012
- 2012 PR trends and predictions for keen communicators | 13 December 2011
- Effective public relations: Why PR consultants should be looking at Pinterest | 13 December 2011
- The top Christmas presents for PR consultants | 13 December 2011

