#Firefly25 interview: Alison Jeremy, director of communications at the NSPCC and Childline

In the sixth of our #firefly25 anniversary video series we have Alison Jeremy, ex Firefly and now director of comms at the NSPCC and Childline interviewed by Claire Walker, Firefly’s founder and CEO. Alison has to manage and motivate a wide range of audiences including supporters of both causes. Here she explains why social networks are critical and how she sees niche networks developing and becoming even more important.