Virtual reality: the most disruptive tool for marketing and PR since social media

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Virtual reality (VR) is the next frontier for marketing and public relations. From VR games and entertainment to the latest VR capabilities for the enterprise, there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. […]

Top tips to become a great media spokesperson

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“It’s a private matter.” From the second Downing Street uttered those words, they almost immediately lost control of the situation with David Cameron’s tax affairs. It took four days and four separate statements before the truth came out. Because Downing Street failed to take hold of the situation early on, Cameron’s crusade against tax avoidance […]

Blandly going where every agency has been before…

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“We specialize in bland identity, bland development, bland strategy, bland building, bland positioning, digital blanding, fully integrated blanding campaigns, bland UI/UX design, and bland environments.” Hats off to a Baltimore team who designed a hilarious parody agency website called Bland.ly. It had us in stitches (and is surprisingly convincing). We loved the team description of […]

We’ve an APPetite for success and healthier living. You too?

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Were you listening to Talk Radio last Wednesday morning? If so, you may have heard about Prodigy Patient, in a segment discussing cyberchondriacs. Prodigy Patient is an app that helps you get better faster by informing you about your health. Firefly has begun the first phase of the PR programme which includes an app launch, […]

Double the love campaign kisses 11% more shoppers for Give as you Live

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Firefly uses data on spending habits to boost Valentine’s Day shoppers for Give as you Live Valentine’s Day is big business for UK retailers – in fact, they make millions (£595m at last full count in 2014) during this time of year. Our client, Give as you Live, is an online shopping website with a […]