Firefly Accelerates the New Masternaut’s Market Debut

6 May 2011
by Firefly news team
Tags: corporate announcement management, Cybit, internal and extral communications, Masternaut, pan-regional media relations, strategic PR

Firefly has just wrapped up a major project for telematics software provider, Cybit, which recently announced its decision to combine with Masternaut, heretofore, its no. 1 competitor in the market for vehicle tracking and fleet management solutions. The combination of the top two brands creates the industry’s first pan-European telematics stalwart. 

Firefly’s remit – which included strategic positioning of the “new Masternaut”, internal and external communications, and pan-regional media relations – was led out of Firefly London and implemented by teams in the UK, France, Germany and Nordics . 

The announcement marked an inflection point in both Cybit and Masternaut’s histories as well as the broader industry, which is rapidly consolidating to meet the needs of a geographically distributed customer base. Firefly was appointed for its track record in managing corporate announcements for clients in fast-growth sectors and in delivering the infrastructure to ensure a coordinated, seamless approach across multiple markets.

“We selected Firefly having complete confidence that the team would bring the right level of strategic insight, experience and a no-nonsense approach to this endeavour,” said Bill Henry, group CEO, Masternaut. “It was a very smooth process working with the extended Firefly team across Europe and the results they delivered went above and beyond our expectations.”