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Premier property campaign for Firefly Scotland

9 June 2010
by Firefly news team
Tags: corporate profiling, ESPC, Firefly scotland, PR campaign, scottish PR landscape

Firefly Scotland is working with the Edinburgh Solicitors’ Property Centre (ESPC), the leading name in property marketing in East Central Scotland. The brief is a PR campaign to increase awareness of the fact that solicitor estate agents are the leaders in marketing properties at the premier end of the market.

Part of Firefly’s remit is a corporate profiling campaign for the ESPC’s CEO, Malcolm Cannon, to communicate his vision and strategic plans for the firm and to position him as a leading commentator on the Scottish property scene. Already the team has secured two major business profiles including a news story in Scotland on Sunday and a feature in Business7 and they are now arranging a high profile dinner debate, hosted by the ESPC, with an invited panel of the country’s top property players, which will be covered by a leading national newspaper.

Neil Harrison, marketing manager for ESPC said: “Firefly had worked on one of our other brands and we were confident that they could support us in getting across a very specific message to support the business in East Central Scotland. They presented a number of avenues for delivering to our objective and have worked these to get our key message across.”