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The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Metsa Tissue appoints Firefly France
29 November 2009
by Firefly news team
by Firefly news team
Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand.
Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well as building awareness on environmental ethos of the company. In the longer term, Firefly France will also handle below the line marketing activities.
