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The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
It’s all “TomTom Work” for Firefly Scotland
9 June 2010
by Firefly news team
Tags: blending traditional and digital PR, corporate profiling, Firefly scotland, PR agency, PR campaign, PR start-up campaign, TomTom, using social media in PR, Vtec solutions
by Firefly news team
Tags: blending traditional and digital PR, corporate profiling, Firefly scotland, PR agency, PR campaign, PR start-up campaign, TomTom, using social media in PR, Vtec solutions
Firefly Scotland has secured a PR brief from Scottish telematics start-up Vtec Solutions, an award-winning UK reseller of TomTom vehicle tracking systems.
TomTom Work combines plug and play fleet management technology with smart navigation and communication tools that provide organisations with the ability to pinpoint their vehicles to as close as three feet away, while supplying real time vehicle information including maintenance, speed, location and direction. It is the fasted growing telematics product in Europe and is unique in being able to take positional data every 10 seconds.
As part of the brief Firefly will run a corporate profiling campaign across Scottish business and UK trade media, as well as to establish, monitor and manage Vtec’s digital presence on Twitter.
Paul Cochrane, director for Vtec Solutions, said: “Having had a great start since we launched the business 18 months ago we are looking forward to seeing continued growth in the year ahead. PR is an important component in further establishing our name within the market and we’re delighted to bring Firefly on board to help boost our profile across trade media and digital platforms.”
