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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Claire Walker Talks Apple to PR Week
The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations after the passing of one of the world’s greatest showmen.
