To find a great agency, interview the team

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27 July 2009
by Claire Walker
Tags: theindustry

It can be argued that the traditional popular pitch process is no way to find your perfect agency team. Building relationships and gaining trust is not something that happens instantly. I was reading free PR advice and PRCA and whilst both offer some great advice, I think there’s one distinct element missing.

If I were a client prospect, I’d interview the team individually to check the intelligence, skills, experience, contacts and motivation of each team member – top to bottom. Ideally, following this I’d bring the team together and set a little challenge, observe them and see how they work together. I firmly believe that this tactic would be fundamental to obtaining a clearer picture of the team chemistry, personality and demonstrate what brings them together. After all, I could be working with these people for a while. It’s more informative and interesting to hear, see and maybe even feel the team dynamics, but what would you do?

Posted By Claire Walker

Written by Claire Walker

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The Firefly blog features news, views, buzz and ideas around the PR and communications industry.

Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.