Where did we come from?
PR and communications has changed a lot since we were founded in 1988 – but so have we. Whilst our mission – to build European technology-focused businesses through PR and comms, with a laser-focus on quantifiable measurement of impact – has stayed the same, how we operate has changed dramatically.
We now deliver cross-channel campaigns for a wide variety of organisations, providing go-to-market commercial messaging, paid and organic social media campaigns, analyst relations programmes, content for marketing automation engines, crisis communications training and handling – and of course, traditional media relations.
There was a time when PR meant pure media relations. Not anymore.
We have never lost our focus on the importance of a good story and narrative, because that’s how the majority of people enjoy consuming information. We’re all time-poor today; if it’s not interesting, entertaining or helpful, why bother?
What do we do?
Our ‘PR in High Definition’ methodology gives us a clear understanding of your business needs, keeping your PR and communications goals in sharp focus and delivering striking results. No fuzziness – just blinding clarity and measurable success.
Firefly’s clients are all united by having technology at their heart, from charity donations applications for consumers to enterprise technology targeted at CIOs. We understand that PR is all about translating the tech-speak into something meaningful for our clients’ target audiences. It’s rare that the story is really about the technology, but the difference it makes to people’s lives.
Our teams have real-world experience of how to influence your audience via an array of communications channels from traditional media and analyst relations, organic and paid social campaigns, to content campaigns which feed brand and marketing automation engines. So whether you want to engage investors or early adopters, business partners or the consumer at large, we have the expertise to craft the right PR campaign to get the results you need.
We take the time and effort to understand your business and organisation. We combine experience in your sector with clarity of thought, to pinpoint where commercial and communications challenges lie. This gives us the understanding we need to choose solutions which will have impact.
We consider the routes to success available in order to put together a PR programme that will deliver against your business needs. We offer a full range of public relations and communications services, including Influencer Relations, Strategic Communications, Digital Content and Social Media Management.
Once we have crafted together the right elements of your PR campaign, we plan meticulously to deliver your programme to time and to standard. Every element of our programme is delivered to the highest quality and with results in mind.
We deliver striking results against goals. A striking result is in the eye of the beholder, which is why we work together to agree targets. Firefly’s promise to its clients is a relentless pursuit of constant results, but specifically we must chase the game-changing results that we all agree will have the most business impact.
Firefly Communications has offices in London, Paris and Munich and a network of PR and communications services partners covering the globe.
As an independent agency, we are free to work with the best agencies in each region. We can also easily integrate with or manage a client’s existing network of agencies, enabling multi-country PR campaigns to run as smoothly as possible.
With unparalleled experience working with international teams, we are able to offer full service network management, with one single key point of contact to manage all activity and administration across the PR network.