Content Marketing: The Essentials
Whether you’re a content marketing newbie or have a full Marketo team at your disposal, the Firefly team understands what makes a good content marketing campaign. It takes a broad and deep understanding of your brand, knowledge of your audience and how they consume media, and a creative flexibility to create and distribute content in the best possible way. All of this needs to be joined with a laser focus on measurement against your commercial objectives, whether you’re trying to grow users for a new app, drive engagement with a new audience or simply trying to get more bang for your marketing buck.
Regardless of the automation platform you use – Marketo, Hubspot, Pardot and the like – we can create and distribute compelling content that fits in with the purchasing stages that your audience personas travel through, mapping tightly to your lead scoring metrics and producing hard results.
How our heritage supports content marketing
We believe that Firefly’s heritage as a PR agency supports this, but doesn’t hold us back; we’ve run campaigns without any media components for years, but all of them have had a solid understanding of the brand and its audiences at their heart, which is exactly how we run PR campaigns.
We also appreciate that generating enough content for a long-term content marketing project can be a daunting endeavour, so if you need help, contact us at firstname.lastname@example.org