Firefly PR Case Studies – Vimeo, Video-Sharing Website
Firefly UK, Firefly France and Firefly Munich have been appointed by Vimeo, video-sharing website, as PR implementation agencies. Firefly UK is undertaking a dual role and as well as managing implementation in the UK, the team will be the pan-European strategic lead working closely with the French and German teams as well as its partner agency in Spain. Within the first three months with Vimeo, Firefly supported the 2012 Vimeo Festival and Awards gaining pan-regional coverage in high profile media including Wired.co.uk, La Vanguardia, Libération, Stylist.co.uk, El Pais, RTL2 and Dazed Digital. In total, 166 pieces of coverage was achieved across Europe.